TASK 10

BODY COPY

STYLE 1 -

Using the five pointers: Elaboration, Substantiation, Product Benefit, Competition, Call to action.

A smile that shines through a hundred heads in a room. Speak with confidence and let the power of your words take control. With enamel-friendly, active oxygen whitening technology, unlock your radiant smile like never before. Be visible with Visible White!

Destructuring into the 5 pointers:

1. Elaboration = A smile that shines through a hundred heads in a room.

2. Substantiation = Speak with confidence and let the power of your words take control.

3. Product benefit = enamel-friendly, active oxygen whitening technology

4. Competition = like never before

5. Call to action = Be visible with Visible White!

STYLE 2 -

Short body copy, in only 20-25 words. Inclusive of: Transition (from headline to copy), Benefits, Call to action.

Experience the dazzling transformation with Colgate Visible White! Allow the power of our enamel-friendly, active oxygen whitening technology unleash your radiant smile.

STYLE 3 -

Long body copy, in 150 words. In testimonial style and inclusive of product features and benefits. Elaborate on the statement, "It's my smile that has made all the difference".

Concept for the story: How a smile changed the atmosphere at work, from one shadowed over by intimidating supervisors to a healthy workspace.

In a world where young creativity is subdued by differences and ego, my smile became my weapon. You see, not so long ago, I joined a creative boutique. A domain that should have flourished with new ideas and varied perceptions was continually silenced under the watchful eye of an intimidating supervisor. What should have been a creative, colorful task had become a stress-inducing, fear-driven routine. That's when Colgate Visible White entered my life.

Their enamel-friendly, active oxygen whitening technology worked like a charm, and soon, my smile started to radiate confidence. It became my shield, my way of challenging this unhealthy, unproductive subordination. I now had the power to express my ideas fearlessly and break the barriers that stood in our way to success. It's my smile that has made all the difference, and it can do the same for you. Start your journey to a brighter and colorful tomorrow with Colgate Visible White.