APR - COPYWRITING

TASK 12 SCRIPT FOR TELEVISION ADVERTISEMENT 1. The reverse process - from advertisement to script.    SELECTED ADVERTISEMENT:  Swiggy Shooting Location: Home Director (s): Actors (s): Old man, old woman, Swiggy delivery agent Editor(s): 2. TVC script for Cadbury Dairy Milk Silk. Shooting Location:  Swimming arena Director (s):  S. Aaqifah Hilmi, Niranjana. K. S Actors (s):  Young girl (Anaya), young boy (Kevin), coach, group of swimmers. Editor(s): 3. TVC script for Pepsico. Sizzling Hot Range. Shooting Location:  Studio Director (s):  S. Aaqifah Hilmi Actors (s):  Children in white and red robes, old man. Editor(s):

TASK 11 SCRIPT FOR RADIO ADVERTISEMENT 1. RADIO JINGLE FOR RED BULL Concept: Red Bull is your everything in a can. Feeling slow, feeling torn, Grab yourself a Red Bull can. Caffeine, energy, tasty kick, Fizzy and fun, all in a can. Be it day, or be it a night, Grab yourself a Red Bull can. 2. RADIO JINGLE FOR FANTA Concept: Fanta for everyone, for all occasions. Khudh ko lage pyaas ya ho dost ki koi aas Rehna ho udaas ya nilkani ho badhaas Uthaani ho mann ki awaaz ya ho gale me kharaash Bhaiya Bhabhi ho ya tumhara ho koi khaas Fanta hi hai jo bhujaye sab ki yeh pyaas Fanta hi hai, hamari dil ki hai aas. 3. RADIO SCRIPT FOR COCA COLA ZERO  AGENCY: McKinsey CLIENT: Coca Cola MEDIUM: Radio TITLE: Great Taste, Really LENGTH: 60 second spot DATE: 10/10/2023 NARRATORS: 2 young females, narrator VOICE DIRECTION: Light-hearted, relaxing MUSIC: Chic Funk by BrownHouseMedia   SFX: Treadmill coming to a stop. SFX: Locker closing Young female 1: Aaj kuch zy...

TASK 10 BODY COPY STYLE 1 - Using the five pointers: Elaboration, Substantiation, Product Benefit, Competition, Call to action. A smile that shines through a hundred heads in a room. Speak with confidence and let the power of your words take control. With enamel-friendly, active oxygen whitening technology, unlock your radiant smile like never before. Be visible with Visible White! Destructuring into the 5 pointers: 1. Elaboration =  A smile that shines through a hundred heads in a room. 2. Substantiation =  Speak with confidence and let the power of your words take control. 3. Product benefit =  enamel-friendly, active oxygen whitening technology 4. Competition =  like never before 5. Call to action =  Be visible with Visible White! STYLE 2 - Short body copy, in only 20-25 words. Inclusive of: Transition (from headline to copy), Benefits, Call to action. Experience the dazzling transformation with Colgate Visible White! Allow the power of our enamel-friendly, a...