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TASK 12 SCRIPT FOR TELEVISION ADVERTISEMENT 1. The reverse process - from advertisement to script.    SELECTED ADVERTISEMENT:  Swiggy Shooting Location: Home Director (s): Actors (s): Old man, old woman, Swiggy delivery agent Editor(s): 2. TVC script for Cadbury Dairy Milk Silk. Shooting Location:  Swimming arena Director (s):  S. Aaqifah Hilmi, Niranjana. K. S Actors (s):  Young girl (Anaya), young boy (Kevin), coach, group of swimmers. Editor(s): 3. TVC script for Pepsico. Sizzling Hot Range. Shooting Location:  Studio Director (s):  S. Aaqifah Hilmi Actors (s):  Children in white and red robes, old man. Editor(s):
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TASK 11 SCRIPT FOR RADIO ADVERTISEMENT 1. RADIO JINGLE FOR RED BULL Concept: Red Bull is your everything in a can. Feeling slow, feeling torn, Grab yourself a Red Bull can. Caffeine, energy, tasty kick, Fizzy and fun, all in a can. Be it day, or be it a night, Grab yourself a Red Bull can. 2. RADIO JINGLE FOR FANTA Concept: Fanta for everyone, for all occasions. Khudh ko lage pyaas ya ho dost ki koi aas Rehna ho udaas ya nilkani ho badhaas Uthaani ho mann ki awaaz ya ho gale me kharaash Bhaiya Bhabhi ho ya tumhara ho koi khaas Fanta hi hai jo bhujaye sab ki yeh pyaas Fanta hi hai, hamari dil ki hai aas. 3. RADIO SCRIPT FOR COCA COLA ZERO  AGENCY: McKinsey CLIENT: Coca Cola MEDIUM: Radio TITLE: Great Taste, Really LENGTH: 60 second spot DATE: 10/10/2023 NARRATORS: 2 young females, narrator VOICE DIRECTION: Light-hearted, relaxing MUSIC: Chic Funk by BrownHouseMedia   SFX: Treadmill coming to a stop. SFX: Locker closing Young female 1: Aaj kuch zy...
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TASK 10 BODY COPY STYLE 1 - Using the five pointers: Elaboration, Substantiation, Product Benefit, Competition, Call to action. A smile that shines through a hundred heads in a room. Speak with confidence and let the power of your words take control. With enamel-friendly, active oxygen whitening technology, unlock your radiant smile like never before. Be visible with Visible White! Destructuring into the 5 pointers: 1. Elaboration =  A smile that shines through a hundred heads in a room. 2. Substantiation =  Speak with confidence and let the power of your words take control. 3. Product benefit =  enamel-friendly, active oxygen whitening technology 4. Competition =  like never before 5. Call to action =  Be visible with Visible White! STYLE 2 - Short body copy, in only 20-25 words. Inclusive of: Transition (from headline to copy), Benefits, Call to action. Experience the dazzling transformation with Colgate Visible White! Allow the power of our enamel-friendly, a...
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TASK 9 HEADLINES 1. AMUL      - Moon na chipana (Quite directly, this means that the moon can no longer hide. It also conveys the extraordinary feat of the mission that makes every Indian proud. Nobody hides their face anymore, contrary to the original Hindi idiom.)      - Tara nahi, chand hi sahi (Playful take on the Bollywood dialogue, "Mein tumhare liye chand tare tod lau.)     -  Chand se roshan chehra  (Twist on the original, 'Chand sa roshan chehra', signifying the pride of every Indian due to Chandrayaan's success.) 2. STING     - Feel the zing with Sting.     - The taste of energy.     - Flavorful energy for your every day. 3. ZOMATO      - Kabh i roti, Kabhi kaba b (veg and non-veg options; inspired from name of movie 'Kabhi Khushie Kabhi Gham')     - Dil deewana, bin samosa ke mane na (inspired from 'Dil Deewana' song, 'Maine Pyaar Kiya')     - Yeh mausam k...
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TASK 8 CREATIVE BRIEF The reverse process - from advertisement to the creative brief. SELECTED ADVERTISEMENT:  AMUL Ice-cream CLIENT:  AMUL PRODUCT CATEGORY:  Ice-cream BRAND NAME:  Amul Real Ice Cream ASSIGNMENT: 45 sec TVC TARGET GROUP:  The advertisement is aimed towards two specific audiences:      - Young children: Aged between 4 - 12 years. Studying in nursery or primary schools, most likely in English medium institutions.      - Parents: Educated. Urban, most likely in Tier 1 and 2 cities. Concerned with the health of their children. The advertisement further showcases ice-cream as a treat for special occasion, a treat for achievement.  COMPETITIVE FRAME:  SWOT analysis findings: - STRENGTHS:           -  Market leader          -  Brand recall          -  Quality           - Real-milk based pr...
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TASK 7 TAGLINES BRAND: APPLE Original tagline:  "Think Different" 1 . Tomorrow is Today. 2 . The future is here. 3 . An edge above. 4. Inspire. Innovate. Improve. 5. Pioneering possibilities. BRA ND:  MCDONALD'S Original tagline:  "I'm lovin' it" 1 . Where joy meets flavour. 2. Family. Food and Fun. 3. A smile with every bite, every time. 4. Happy place for tasty grace. 5.  Your cravings, your way. BRAN D:  NIKE Original tagline:  "Just do it" 1 . Strive Hard, Thrive Harder 2. For the unstoppable you. 3. Action begins with Nike. 4. You can. You must. You will. 5. Your journey. Our gear. BRAND: KFC  Original tagline:  "It's finger lickin' good" 1 . Where Taste Triumphs. 2. Crispy. Crunchy. Chicken. 3. Leaves you craving for more. 4. Chicken done right - Kentucky style. 5. Good times start with great chicken. BRAND: KITKAT  Original tagline: "Have a break, have a KitKat" 1. Snap, Eat, Repeat. 2. Kick Back with KitKat. ...
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TASK 6 BRAND NAMES PRODUCT:  T-SHIRT WITH WORDS 1 .  InkTee 2 .  Etch 3 . Mark-o-polo 4. XYTee (sounds like the alphabet sequence - XYZ). 5. Words & Wears 6. .txt 7. Word up' (sounds like What's up - Whatup') 8. Bodyclad (meaning, wearing words, body-text; clad-wear) 9. TexTalks 10.     (Braille, in Braille) PRODUCT:  ECONOMY ELECTRIC CAR 1. EcoVolt 2.  Envitro 3.  Charger 4. JustEV 5. Vroom 6. Spark 7. Eltronic 8. Ampere 9. Qbic 10. EcoDrive PRODUCT:  BABY DIAPERS 1. Babease! 2. TinyTot 3. Bloomers 4. Poo-pal 5. MyNappy 6. SoftHugs 7. OhMyBaby 8. GoBaby 9. MyHappyNappy 10. Poo-Poo PRODUCT:  ADULT DIAPERS 1. PapaPants 2. Prime 3.  AbsorbWear 4. PamperedTwice 5. Adultdry 6. Grown-ups 7. Adulting 8. Pal-pads 9. NeatSeat 10. ComfortPlus PRODUCT:  TEMPLE JEWELLERY COLLECTION 1. Aabhushan (Hindi, translates to jewellery) 2. Kehna (Urdu, similar to 'gehna' meaning jewellery. Also means historic) 3. Zevrat (Urdu, translates t...
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