APR - COPYWRITING

TASK 9 HEADLINES 1. AMUL      - Moon na chipana (Quite directly, this means that the moon can no longer hide. It also conveys the extraordinary feat of the mission that makes every Indian proud. Nobody hides their face anymore, contrary to the original Hindi idiom.)      - Tara nahi, chand hi sahi (Playful take on the Bollywood dialogue, "Mein tumhare liye chand tare tod lau.)     -  Chand se roshan chehra  (Twist on the original, 'Chand sa roshan chehra', signifying the pride of every Indian due to Chandrayaan's success.) 2. STING     - Feel the zing with Sting.     - The taste of energy.     - Flavorful energy for your every day. 3. ZOMATO      - Kabh i roti, Kabhi kaba b (veg and non-veg options; inspired from name of movie 'Kabhi Khushie Kabhi Gham')     - Dil deewana, bin samosa ke mane na (inspired from 'Dil Deewana' song, 'Maine Pyaar Kiya')     - Yeh mausam k...

TASK 8 CREATIVE BRIEF The reverse process - from advertisement to the creative brief. SELECTED ADVERTISEMENT:  AMUL Ice-cream CLIENT:  AMUL PRODUCT CATEGORY:  Ice-cream BRAND NAME:  Amul Real Ice Cream ASSIGNMENT: 45 sec TVC TARGET GROUP:  The advertisement is aimed towards two specific audiences:      - Young children: Aged between 4 - 12 years. Studying in nursery or primary schools, most likely in English medium institutions.      - Parents: Educated. Urban, most likely in Tier 1 and 2 cities. Concerned with the health of their children. The advertisement further showcases ice-cream as a treat for special occasion, a treat for achievement.  COMPETITIVE FRAME:  SWOT analysis findings: - STRENGTHS:           -  Market leader          -  Brand recall          -  Quality           - Real-milk based pr...

TASK 7 TAGLINES BRAND: APPLE Original tagline:  "Think Different" 1 . Tomorrow is Today. 2 . The future is here. 3 . An edge above. 4. Inspire. Innovate. Improve. 5. Pioneering possibilities. BRA ND:  MCDONALD'S Original tagline:  "I'm lovin' it" 1 . Where joy meets flavour. 2. Family. Food and Fun. 3. A smile with every bite, every time. 4. Happy place for tasty grace. 5.  Your cravings, your way. BRAN D:  NIKE Original tagline:  "Just do it" 1 . Strive Hard, Thrive Harder 2. For the unstoppable you. 3. Action begins with Nike. 4. You can. You must. You will. 5. Your journey. Our gear. BRAND: KFC  Original tagline:  "It's finger lickin' good" 1 . Where Taste Triumphs. 2. Crispy. Crunchy. Chicken. 3. Leaves you craving for more. 4. Chicken done right - Kentucky style. 5. Good times start with great chicken. BRAND: KITKAT  Original tagline: "Have a break, have a KitKat" 1. Snap, Eat, Repeat. 2. Kick Back with KitKat. ...