APR - COPYWRITING

TASK 6 BRAND NAMES PRODUCT:  T-SHIRT WITH WORDS 1 .  InkTee 2 .  Etch 3 . Mark-o-polo 4. XYTee (sounds like the alphabet sequence - XYZ). 5. Words & Wears 6. .txt 7. Word up' (sounds like What's up - Whatup') 8. Bodyclad (meaning, wearing words, body-text; clad-wear) 9. TexTalks 10.     (Braille, in Braille) PRODUCT:  ECONOMY ELECTRIC CAR 1. EcoVolt 2.  Envitro 3.  Charger 4. JustEV 5. Vroom 6. Spark 7. Eltronic 8. Ampere 9. Qbic 10. EcoDrive PRODUCT:  BABY DIAPERS 1. Babease! 2. TinyTot 3. Bloomers 4. Poo-pal 5. MyNappy 6. SoftHugs 7. OhMyBaby 8. GoBaby 9. MyHappyNappy 10. Poo-Poo PRODUCT:  ADULT DIAPERS 1. PapaPants 2. Prime 3.  AbsorbWear 4. PamperedTwice 5. Adultdry 6. Grown-ups 7. Adulting 8. Pal-pads 9. NeatSeat 10. ComfortPlus PRODUCT:  TEMPLE JEWELLERY COLLECTION 1. Aabhushan (Hindi, translates to jewellery) 2. Kehna (Urdu, similar to 'gehna' meaning jewellery. Also means historic) 3. Zevrat (Urdu, translates t...

  TASK 5 CREATIVE HEADLINES NEWS STORY 1 -  Kanhaiya khud maange nyay. (Hindi; Translates to - God himself comes down to asking justice.) NEWS STORY 2 -  Rocky ki Rani, Karan ki kamarani. (Urdu; Translates to - Rocky's Rani, Karan's success.) NEWS STORY 3 -  Politics is not my bread-butter. NEWS STORY 4 -   Captain Cool and his fiery red bird. NEWS STORY 5 -  Minister invites PM to a meal. NEWS STORY 6 -  Treasure hidden, customs says forbidden.

TASK 4 ADVERTISEMENT ANALYSIS Critical analysis of an audio-visual advertisement. SELECTED ADVERTISEMENT:  DOVE Real Beauty Sketches 1. TARGET AUDIENCE: Young and middle-aged women. 2. KEY SELLING MESSAGE:  You're more beautiful than you think. 3. OTHER ALLIED MESSAGES IN THE ADVERTISEMENT:          -   We often over-analyze ourselves to the point where it lowers self esteem.          - We notice and value the beauty in others. 4. TONE OF THE AD:          The advertisement carries a calm, friendly and comfortable tone. It is in line with the advertisement's overall theme. It has a reflective and appreciative tenor. 5. APPEALS USED IN THE AD:          The advertisement uses emotional appeal to capture audience attention and relay the message effectively. 6. EMOTIONS USED IN THE AD:          The advertisement targets the emotions of self-reflection, ...